To some, the red may be darker, and for some, it maybe not. It depended upon how the ink company translated that color. The Pantone is the answer to all the questions.īefore Pantone, every printing company had its color guide. To remove the ambiguity and to standardize the use of colors. That is why we moved towards the proper standard system.
That is just one example thousands of other use cases are there. But you have not described the designer to use which shade of "red" color? After creating the logo, the designer prints that color with a printer, so the output will be the same as you desire. You hired the designer and told the designer that you want that "red" color as a theme color for your logo.
Suppose you are the owner of a company that wants to create the logo for your company. If you open the dictionary to check Pantone's meaning, you will come to know that it is a system or standard used for color matching in specifying printing inks. Instantly converts HEX value to Pantone value by using a simple online HEX to Pantone converter tool.
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